Studies have shown that customers love video content from businesses or brands they patronise. This preference for the media content (particularly video) has encouraged the creation of innovative strategies and technology. This has facilitated the popularity of drone marketing.

91% of consumers want to see more online video content from brands.

- oberlo

Let's briefly define what a drone is. A drone is a pilotless flying machine. This is why they are also known as "Unmanned Aerial Vehicles" (UAVs). Please be aware that the drones referred to in this article usually have a camera feature with someone close by operating them.

The use of drones for business and non-professional use has skyrocketed within the last five years. Drone technology can capture exciting videos and pictures of your place of business, showcasing facilities and features in a special way and impressing customers. If your business has multiple locations, drones can assist your customers in imagining themselves in vicinity lists.

This article will explain the kind of multi-location businesses that will enjoy the most value from drone marketing and how to utilize it in your marketing campaigns.

How to Use Drone Technology in Marketing

You can utilize drones in your marketing strategy in two major ways, which is to revolve your overall marketing around drones or make use of drones to capture images or clips of a particular location or product. This article will explain the latter.

Drones can assist your multi-location business in taking breathtaking shots of a newly opened or renovated establishment. They can showcase its unique features, deliver a virtual tour of facilities, or provide aerial videos.

Once you have taken video clips or HD pictures with drones, there are several ways to share them with your customers with ease. They include:

Organic or paid posts on social media
Business or local landing pages
Blog articles
Emails or newsletters
Television ads
Printed materials like brochures