Ways Businesses can Benefit From The Power of Drone Marketing

Studies have shown that customers love video content from businesses or brands they patronise. This preference for the media content (particularly video) has encouraged the creation of innovative strategies and technology. This has facilitated the popularity of drone marketing.

91% of consumers want to see more online video content from brands. 

- oberlo

Let's briefly define what a drone is. A drone is a pilotless flying machine. This is why they are also known as "Unmanned Aerial Vehicles" (UAVs). Please be aware that the drones referred to in this article usually have a camera feature with someone close by operating them.

The use of drones for business and non-professional use has skyrocketed within the last five years. Drone technology can capture exciting videos and pictures of your place of business, showcasing facilities and features in a special way and impressing customers. If your business has multiple locations, drones can assist your customers in imagining themselves in vicinity lists.

This article will explain the kind of multi-location businesses that will enjoy the most value from drone marketing and how to utilize it in your marketing campaigns.

​

How to Use Drone Technology in Marketing

​

You can utilize drones in your marketing strategy in two major ways, which is to revolve your overall marketing around drones or make use of drones to capture images or clips of a particular location or product. This article will explain the latter.

Drones can assist your multi-location business in taking breathtaking shots of a newly opened or renovated establishment. They can showcase its unique features, deliver a virtual tour of facilities, or provide aerial videos.

Once you have taken video clips or HD pictures with drones, there are several ways to share them with your customers with ease. They include:

1. Organic or paid posts on social media
2. Business or local landing pages
3. Blog articles
4. Emails or newsletters
5. Television ads
6. Printed materials like brochures

Who Can Benefit From Drone Marketing?

​Drone marketing is highly beneficial to almost all kinds of businesses with a physical location. Here is an explanation of some of these benefits:

Real Estate Agency

Drones can assist their prospective clients in viewing residential apartments from an aerial perspective. They can also showcase special facilities. This kind of media clip assists clients in picturing them residing in the apartment.

Residential complex

Drones can help prospective residents see complexes from an aerial view. They can also help highlight specific amenities. The footage can help potential residents imagine themselves living at the complex.

Eatery

Eatery business owners can utilize drones to display their restaurant's interior, terrace and environs. This can assist in attracting prospective customers who are pleased with your eatery's layout.

Gym and Fitness Centres

Drones can be used to showcase the interior and exterior of your gym business. You can use them to take pictures and videos of the facilities for a virtual indoor tour. This allows interested clients to view the atmosphere. Drones can also showcase outdoor facilities like swimming pools, football fields or lawn courts.

Hotels and Resorts

Hotel businesses can get more patronage from people by showing exciting drone films and photos that display the attractive nature of the location and showcase its facilities. Aerial videos can also boost the business's reputation by enhancing local landing pages with impressive pictures.

​

References

​https://skyviewlv.com/​

​https://www.thepulses.com/en/theme/aerial/

​https://dronemotion.co.uk/

​https://www.hovrtek.com/chicago-drone-services/

​https://dronemediachicago.com/​

​https://www. meetsoci.com/resources/blog/localized-marketing/drone-marketing/#:~:text=Drones%20can%20help%20multi%2Dlocation,virtual%20tours%2C%20or%20aerial%20overviews.​

​